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What is a keyword?

So what is a keyword?

What is a keyword? A keyword is a phrase or a word that you would like your site to rank for within the search engines. It can either be a single word or a combination of words. I would caution you on trying to rank for a single word because those are most likely the most highly competitive and most difficult to rank for. There are many different types of keywords so let’s explore those:

Head-term Keywords:

A head-term or otherwise known as a head keyword is in direct contrast to what we call long tail keywords. it is a very popular keyword which most likely has high search volume. They are generally very competitive to rank for in most search results.

Long tail keywords:

Your long tail keywords are keywords with three or more phrases. An example of a long-tail keyword is “ Atlanta Braves fitted hat” or “Best Realtor in Atlanta, GA.”

Navigational keywords:

Navigational keywords are those that is exactly how it sounds. They help you navigate to a particular company, brand or website. An example of navigational keywords would be Instagram, CNN, or Aculign.

Informational Keywords:

Informational keywords are those words used to get more information on a particular topic. Think about how you search.  many users going to Google and ask, “ what is the best restaurant near me?” or “ how to change the oil in a Honda Pilot.”  these question type keywords are called informational keywords.

Transactional keywords:

This is exactly as it sounds. These are keywords meant to describe an action to be completed for commercial purposes. An example would be “purchase  and Atlanta Braves fitted hat online.”

What type of keyword should I rank for?

So the question becomes what type of keyword should you rank for. We recommend targeting long tail, transactional, and informational type keywords.  These are going to be more specific and drive more traffic to your website and be easier for you to rank on the first page of the search engines.In many cases targeting the head keywords or navigational keywords are not worth your time and effort. Yes, they will have higher traffic numbers but they will not be able to discover you because you will not be on the first page of Google for a long period of time.

In our next post, we are going to discuss how to generate a really good list of keywords. We are also going to discuss tools and techniques for finding those keywords and implementing SEO your site.

Developing Content that increases organic traffic

Developing content that increases organic traffic is extremely important for your business. Content marketing in itself won’t send organic traffic down your way. It may sound harsh, but it’s the truth. You need a strategic approach if you want to see any results from your content marketing efforts.

Here’s what you need to know to create a strategy that actually works.

Understand Your Audience

The first thing you need to do before you start worrying about viral topics and writing techniques is to create a buyer persona. This fictional character is going to help you understand the needs, desires, and motivations of your audience. That will make it easier to create content your prospects want to read.

Create a Keyword List Based on Your Buyer Persona’s Search Habits

Developing content that increases organic traffic is dependant on good keywords. The success of your content marketing depends on how well you cater to the needs of your prospects. They define everything about your content, from the topic to the form and style. Obviously, if you want to get more organic traffic, you need to cover the topics that your audience is searching for online.

Based on the knowledge you have on your audience and niche, choose five long-tail keywords that they often use to search for information. For example, if “chronic back pain remedies” is one of your keywords, try to come up with content ideas that are related to it.

Identify the Type of Content Your Audience Likes

You may enjoy shooting videos, but if your audience prefers in-depth articles, then that’s what you should focus on.

To determine what type of content works best for you, ask yourself: what is my audience searching for on Google? What problems are they trying to solve? What type of content makes them engage?

Promote Your Content

Spend as much time promoting your content as you do writing it. One of the easiest things you can do to increase your blog traffic with content marketing is to share your articles multiple times on social media. But, be careful not to come across as spammy.

These tips should help you perfect your content marketing strategy. But, don’t expect miracles to happen overnight. Gaining traffic is a slow process that needs constant work.

Don’t want to do it yourself?

Aculign offers content marketing services to small businesses. We are located in Atlanta, Georgia but have clients throughout the United States. If you want to see what it is like to have a good content marketing team that helps drive organic traffic to your site, please apply for our services today!

How to choose the best LOCAL SEO company

How to Choose the Best Local SEO Company for Your Small Business

Selecting a local SEO company can feel like a daunting task. After all, you’re entrusting the success of your online presence to complete strangers. Naturally, you want to ensure that the agency you’re picking is trustworthy, knowledgeable, and professional. As we discussed in our previous post about tips to get on the front page of google, 33% of traffic on the front page of google goes to the top organic spot. Local SEO is the process of getting your company on the front page of local search results. Did you know that 72% of local searchers visited the store on the front page of google within 5 miles of their location?

Many companies understand the value of being on the front page but not many know how to find the right local SEO company. In this article, we explore the question…

How can I find the best local SEO company for my business?

Here are 4 tips to hiring the best local SEO company for your business.

Make Sure They Are Knowledgeable in Local SEO

Good SEO is still SEO, regardless if it’s local or organic, right?

Well, not necessarily. Local SEO has a geographical component that the traditional approach doesn’t focus on that much. It focuses on building signals of relevance around a specific location.

The right company will talk the walk and have great local exposure and clicks from local searchers.

Don’t Hire Based on Rankings

Just because an SEO company is at the top of search results, it doesn’t mean that you should hire it on the spot. Do your research and make sure that the services they offer as well as their rates fit your small business’ needs.

Ask the company for examples of their work. Look at how they’ve helped businesses similar to yours overcome challenges. You should ask for referrals too since they will give you excellent insights regarding the performance of the company and their customer service practices.

Ask the Company How They’ll Handle Local Citation

Just because you could list your business on around a million different local citation sites, it doesn’t mean that they all fit your business. Ask the SEO company how they plan to handle citations and what tools they use.

Talk about Your Link Building Strategy

When it comes to local SEO, an effective link building strategy can help your small business rank high in search results. Ask the prospective company how they plan to tackle this aspect. Be wary of any big promises. A reputable company doesn’t make bold claims and presents the possible outcome of their strategy objectively, even though the results might not be as impressive as desired.

Aculign is an Atlanta SEO Company providing local SEO services.

How can we help you? Investing in local SEO could be one of the smartest things you could do for your business. However, you need to make sure that you have the right partners on your side. We don’t just provide SEO, we are a complete package to ensure you grow and create raving fans. We built a reputation for driving the right traffic to help companies grow and build solid processes that create great experiences for your staff and customers.

Your next steps

If local SEO is something you need, we will be honored to serve you. We have an application process to ensure we are a right fit for you. You can start the Aculign application process today. You can also check out our SEO Services or complete a FREE online website audit. Don’t wait. Get started today!

5 tips for ranking on Google

How do I move up in ranking on Google?

Wondering, “how to improve your ranking on Google?”According to one study, the number one position in Google gets 33% of search traffic. But, how do you get there? Here are 5 tips to boost your SEO visibility on Google and other search tools.

1) Select the right keywords

Selecting the right keywords is critical for ranking on google! What key phrases are people using when looking for your products? Are they more likely to search for “powerful blenders” or “blender for crushing ice?” Use tools to identify the search habits of your target audience.

Type your keywords into Google and look at the bottom of the page at the related search terms. Read comments, forum discussions, and articles related to your niche to see what your audience is looking for.

Once you have your keywords, place them strategically in your headline, headers, Meta description, body, and ALT tags.

We referenced tools in our blog about selecting the right keywords. Check out that article if you want to learn more!

You can do this yourself but we recommend hiring the pros. You will get much better and quicker results! Aculign provides SEO services for businesses like yours. We have packages to fit every budget.

1) Publish High-Quality Content

Ranking on Google is dependent on high-quality content! It doesn’t matter how relevant or performant your keywords are. If your content is of poor quality, your chances of moving up in Google search results decrease dramatically.

Focus on creating content that targets the needs of your audience and helps them solve a problem that’s affecting them. Provide useful advice and actionable tips and write as if you’re talking to a friend.

If you need help writing content. Aculign can help you generate and promote content that will drive traffic and sales to your business. Please take advantage of our FREE content planner and even offer a FREE content review!

Use Keywords When Linking Internally

Instead of placing a “Click Here” anchor text, try including your keywords or writing the name of your destination. “Click Here” has almost no SEO value whereas “Aculign Marketing Services” is rich with keywords and can help you improve your ranking.

Web Design built for conversion

Google tends to rank high for pages that are well-organized, easy to navigate, and optimized for mobile search. Keep in mind that, when it comes to SEO, functionality trumps aesthetics. Make sure that your website provides a flawless on-site experience on every device, has an intuitive structure, and loads quickly.

In our experience, websites typically have ZERO places for your prospective customer to engage. Simply adding a call-to-action (a button telling them what you want them to do) will increase your conversion. Utilize the “upper third” of your site by adding one or two calls to action. Also

The two most valuable pieces of real estate on your website is the middle of the “upper third” and the top right-hand corner of your site. Utilize the “upper third” of your site by adding one or two calls to action and you will certainly increase conversion and traffic to your site.

Don’t know where to begin? You can get a FREE website audit here. You can also schedule time with us and we will provide a free 15-minute content review to help you start converting on your website.

Website built for Mobile

As mentioned in our web design services page, MOBILE is becoming increasingly important. That means your site needs to be responsive (mobile-friendly) and quick to load. There is a new protocol called AMP (Accelerated Mobile Pages). Implementing AMP will certainly give your company an edge on Google search results!

Under most circumstances, we recommend you leave the website design to the professionals. Structured Data is something you should get right, not guess you get it right. If Aculign seems like a good fit you can apply for our services today!

That’s it, folks! We hope this has been valuable to you and helps you go further, faster. There are many other techniques you could use to move your site, up in Google search. These here should be enough to set yourself on the right path.

Aculign is an Atlanta SEO Company ready to serve your company!

6 Tips on How to get on the front page of google.

How Do I Get on the Front Page of Google?

Getting on the front page of Google is one of the most important goals for any business today. And, it’s easy to see why. Sites that occupy the number one position in Google get more than 33% of search traffic.

That’s huge!

But, how do you get there?

Read on to learn a few SEO tips that can help you boost your site’s online presence.

Optimize for Mobile

The reason we’re putting this tip at the top of our list is that the last few years have seen a tremendous rise in mobile trends. More and more people are spending time on their phones. As a result, mobile search surpassed desktop search for the first time.

Make sure that your site looks and performs well regardless of the devices prospects use to access it. Use Google’s Mobile-Friendly Test to check if your website is optimized for mobile devices and make the necessary tweaks.

Use Local Keywords

If you’re a brick and mortar business, then you shouldn’t neglect local SEO. Studies have shown that over 50% of prospects who do a local search on their smartphones visit a store within a day.

So, including keywords that are related to your location is crucial if you want to become relevant in that particular community. Don’t forget to make sure your NAP information is correct. Your company’s name, address, and phone number are vital to proving that you’re a legitimate business.

Create Local Listings

As mentioned above, over 50% of prospects who search on mobile visits a store within a day. Creating local listings will help drive traffic to your business. Moz local has a great service to create local listings for companies that only start at $10 per month. Also, make sure you create a Google My Business page!

Work on User Experience

You need to make sure you captivate your visitors’ interest and attention as soon as they land on your website. That means ensuring that their experience there is seamless, down to the last detail.

Focus on delivering original and exciting content, make sure that the website is easily navigable, and offer them the possibility to use a search box in case they want to explore your site.

SEO is becoming increasingly hard. There’s less and less real estate on Google’s first page, and the competition is fierce. But, with the right tips and tools, you can tackle this challenge.

Research and Monitor your Competition

If you are not on the front page of google, find out who is! See what they are doing and try to beat them at their own game. When looking at the competition, here are 10 questions to ask yourself:

  1. Is there page more engaging than yours?
  2. What keywords are they using?
  3. What sites are linking to their site and what authority do those links have?
  4. Are they using ads? If so, what kind of copy do they have?
  5. What is driving the most traffic? Paid or Organic?
  6. How often are they blogging?
  7. What calls to action do they have?
  8. Is their message clear? If so, is yours?
  9. What offers do they have?
  10. Do they have reviews? If so, how many?

Use the Right Tools

Getting on the front page of google is no simple task. Using the right tools is imperative to ensure your page rank. These tools can be very costly. For this reason, companies often choose to partner with companies like Aculign. We spend thousands of dollars per year to help our clients get on the front page and increase their page score. We have the experts and can quickly help you reach your goals. If you still want to do this on your own, here are three useful tools to help you get close. Just remember, for just about the price you pay for these tools, you can hire experts to do it for you!

 

Need help getting on the front page of google?

Aculign can help you with all of your digital marketing needs. If you feel you need help, apply for our services below. (You may also review our marketing services here.) Within the first month, our proven processes will help drive more traffic to your site so that you can grow your company.

 

5 Steps to choosing great key words for your business

5 Steps to Choosing Great Keywords

Choosing great keywords is critical in your SEO strategy! There’s no secret that an effective search engine optimization strategy should focus on niche keywords. But, if you’re new to SEO, you’re probably not sure how to stay away from terms that are too generic. SEO is an art form. There is no doubt that GREAT SEO can increase traffic to your site. According to a Hubspot study, 61% of marketers say improving and growing organic SEO is their highest priority for 2017.

Here are some tips that can help you find the right keywords for your business.

  1. Determine Your Niche / Customer Profile

The first step is choosing the right niche in which your product or service fits. Draft a basic description of what your business offers. Then develop and shape from there. Building an ideal customer profile is the best way to do this.

In fact, this is one of the first things we do with our clients. We believe in this so strongly that we are giving this exercise away for FREE. To access your FREE customer profile exercise, download here. You will also receive additional resources as well!

  1. Use the Right Tools

Identifying the best, most relevant keywords for your niche is no simple task. Keyword research tools are useful here. Use these tools to generate more than the typical list of terms associated with your product or service. They are also useful for creating an extensive list of keywords to choose from.

Keyword research tools can be very costly. For this reason, companies often choose to use an agency like Aculign. We bear the costs, and we have the expertise to help you go further, faster. Alternatively, for DIY clients, we recommend the following tools:

  1. Start Working with Your List

If you’ve chosen to use a keyword research tool (which we hope you have), you have now been presented with a huge list of keywords. But remember – these are all simple suggestions. It’s what you do with them that’s important. It’s now time to start filtering and refining this list.

  1. Check Your Competition

As a best practice, we recommend setting a recurring reminder to review your competitors on a quarterly basis. When working with SEO, use your competition analysis to compare the degree of competitiveness with your selected keywords. If you’re a new business, steer clear of highly competitive queries, and figure out how to separate yourself from the crowd.

  1. Constantly Monitor and Test Your Keywords

It’s important to understand at this point that your job isn’t done yet. Or ever.  A successful SEO strategy requires regular performance testing of keywords. Alter and tweak when and where necessary. Collect valuable information and use it to grow your business.

Keyword research can feel overwhelming to small businesses. But, it’s an essential component of a successful SEO strategy.

Need help getting started with keyword research or SEO?

Aculign can help you with all of your digital marketing needs, including SEO, keyword research, analysis. If you feel you need help, apply for our services below. (You may also review our marketing services here.) We will follow up with a free consult. If we both feel our services are a fit, we’ll get started together. Within the first month, our proven process will help drive more traffic to your site so that you can grow your company.