What is a keyword?

So what is a keyword?

What is a keyword? A keyword is a phrase or a word that you would like your site to rank for within the search engines. It can either be a single word or a combination of words. I would caution you on trying to rank for a single word because those are most likely the most highly competitive and most difficult to rank for. There are many different types of keywords so let’s explore those:

Head-term Keywords:

A head-term or otherwise known as a head keyword is in direct contrast to what we call long tail keywords. it is a very popular keyword which most likely has high search volume. They are generally very competitive to rank for in most search results.

Long tail keywords:

Your long tail keywords are keywords with three or more phrases. An example of a long-tail keyword is “ Atlanta Braves fitted hat” or “Best Realtor in Atlanta, GA.”

Navigational keywords:

Navigational keywords are those that is exactly how it sounds. They help you navigate to a particular company, brand or website. An example of navigational keywords would be Instagram, CNN, or Aculign.

Informational Keywords:

Informational keywords are those words used to get more information on a particular topic. Think about how you search.  many users going to Google and ask, “ what is the best restaurant near me?” or “ how to change the oil in a Honda Pilot.”  these question type keywords are called informational keywords.

Transactional keywords:

This is exactly as it sounds. These are keywords meant to describe an action to be completed for commercial purposes. An example would be “purchase  and Atlanta Braves fitted hat online.”

What type of keyword should I rank for?

So the question becomes what type of keyword should you rank for. We recommend targeting long tail, transactional, and informational type keywords.  These are going to be more specific and drive more traffic to your website and be easier for you to rank on the first page of the search engines.In many cases targeting the head keywords or navigational keywords are not worth your time and effort. Yes, they will have higher traffic numbers but they will not be able to discover you because you will not be on the first page of Google for a long period of time.

In our next post, we are going to discuss how to generate a really good list of keywords. We are also going to discuss tools and techniques for finding those keywords and implementing SEO your site.

6 Tips on How to get on the front page of google.

How Do I Get on the Front Page of Google?

Getting on the front page of Google is one of the most important goals for any business today. And, it’s easy to see why. Sites that occupy the number one position in Google get more than 33% of search traffic.

That’s huge!

But, how do you get there?

Read on to learn a few SEO tips that can help you boost your site’s online presence.

Optimize for Mobile

The reason we’re putting this tip at the top of our list is that the last few years have seen a tremendous rise in mobile trends. More and more people are spending time on their phones. As a result, mobile search surpassed desktop search for the first time.

Make sure that your site looks and performs well regardless of the devices prospects use to access it. Use Google’s Mobile-Friendly Test to check if your website is optimized for mobile devices and make the necessary tweaks.

Use Local Keywords

If you’re a brick and mortar business, then you shouldn’t neglect local SEO. Studies have shown that over 50% of prospects who do a local search on their smartphones visit a store within a day.

So, including keywords that are related to your location is crucial if you want to become relevant in that particular community. Don’t forget to make sure your NAP information is correct. Your company’s name, address, and phone number are vital to proving that you’re a legitimate business.

Create Local Listings

As mentioned above, over 50% of prospects who search on mobile visits a store within a day. Creating local listings will help drive traffic to your business. Moz local has a great service to create local listings for companies that only start at $10 per month. Also, make sure you create a Google My Business page!

Work on User Experience

You need to make sure you captivate your visitors’ interest and attention as soon as they land on your website. That means ensuring that their experience there is seamless, down to the last detail.

Focus on delivering original and exciting content, make sure that the website is easily navigable, and offer them the possibility to use a search box in case they want to explore your site.

SEO is becoming increasingly hard. There’s less and less real estate on Google’s first page, and the competition is fierce. But, with the right tips and tools, you can tackle this challenge.

Research and Monitor your Competition

If you are not on the front page of google, find out who is! See what they are doing and try to beat them at their own game. When looking at the competition, here are 10 questions to ask yourself:

  1. Is there page more engaging than yours?
  2. What keywords are they using?
  3. What sites are linking to their site and what authority do those links have?
  4. Are they using ads? If so, what kind of copy do they have?
  5. What is driving the most traffic? Paid or Organic?
  6. How often are they blogging?
  7. What calls to action do they have?
  8. Is their message clear? If so, is yours?
  9. What offers do they have?
  10. Do they have reviews? If so, how many?

Use the Right Tools

Getting on the front page of google is no simple task. Using the right tools is imperative to ensure your page rank. These tools can be very costly. For this reason, companies often choose to partner with companies like Aculign. We spend thousands of dollars per year to help our clients get on the front page and increase their page score. We have the experts and can quickly help you reach your goals. If you still want to do this on your own, here are three useful tools to help you get close. Just remember, for just about the price you pay for these tools, you can hire experts to do it for you!


Need help getting on the front page of google?

Aculign can help you with all of your digital marketing needs. If you feel you need help, apply for our services below. (You may also review our marketing services here.) Within the first month, our proven processes will help drive more traffic to your site so that you can grow your company.


5 Steps to choosing great key words for your business

5 Steps to Choosing Great Keywords

Choosing great keywords is critical in your SEO strategy! There’s no secret that an effective search engine optimization strategy should focus on niche keywords. But, if you’re new to SEO, you’re probably not sure how to stay away from terms that are too generic. SEO is an art form. There is no doubt that GREAT SEO can increase traffic to your site. According to a Hubspot study, 61% of marketers say improving and growing organic SEO is their highest priority for 2017.

Here are some tips that can help you find the right keywords for your business.

  1. Determine Your Niche / Customer Profile

The first step is choosing the right niche in which your product or service fits. Draft a basic description of what your business offers. Then develop and shape from there. Building an ideal customer profile is the best way to do this.

In fact, this is one of the first things we do with our clients. We believe in this so strongly that we are giving this exercise away for FREE. To access your FREE customer profile exercise, download here. You will also receive additional resources as well!

  1. Use the Right Tools

Identifying the best, most relevant keywords for your niche is no simple task. Keyword research tools are useful here. Use these tools to generate more than the typical list of terms associated with your product or service. They are also useful for creating an extensive list of keywords to choose from.

Keyword research tools can be very costly. For this reason, companies often choose to use an agency like Aculign. We bear the costs, and we have the expertise to help you go further, faster. Alternatively, for DIY clients, we recommend the following tools:

  1. Start Working with Your List

If you’ve chosen to use a keyword research tool (which we hope you have), you have now been presented with a huge list of keywords. But remember – these are all simple suggestions. It’s what you do with them that’s important. It’s now time to start filtering and refining this list.

  1. Check Your Competition

As a best practice, we recommend setting a recurring reminder to review your competitors on a quarterly basis. When working with SEO, use your competition analysis to compare the degree of competitiveness with your selected keywords. If you’re a new business, steer clear of highly competitive queries, and figure out how to separate yourself from the crowd.

  1. Constantly Monitor and Test Your Keywords

It’s important to understand at this point that your job isn’t done yet. Or ever.  A successful SEO strategy requires regular performance testing of keywords. Alter and tweak when and where necessary. Collect valuable information and use it to grow your business.

Keyword research can feel overwhelming to small businesses. But, it’s an essential component of a successful SEO strategy.

Need help getting started with keyword research or SEO?

Aculign can help you with all of your digital marketing needs, including SEO, keyword research, analysis. If you feel you need help, apply for our services below. (You may also review our marketing services here.) We will follow up with a free consult. If we both feel our services are a fit, we’ll get started together. Within the first month, our proven process will help drive more traffic to your site so that you can grow your company.