What is SEO?
SEO is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. For example, a moving company wants to be visible in search results when people search for “best moving service.” Optimum visibility in the search rankings requires SEO. SEO involves ongoing updates to your website and persistent content marketing. Content marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority.
SEO has the best long-term return on investment because you do not pay for clicks from natural search results. This doesn’t mean SEO is free. A dynamic RSEO program is needed to earn and maintain page one rankings. If you don’t get many clicks on your site, you’re not on page one.
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