A website is nothing if people can’t find you.
Research shows that over 90% of searches extend past the 1st page of google. That means that if you can’t get on the first page, there is a high likelihood that you will not get found by that prospective customer. There are two ways we use to help get you on the 1st page: Search Engine Optimization and Pay-per-Click.
What is SEO (search engine optimization) and why should I do it?
Every navigation system has internal coordinates that allow for the map to track you. Your website needs similar elements to help search engines map out your site and help people who are searching for similar services/products find you. SEO is the activity of adding those helpful navigation elements on and off of your website.
Aculign has a 4-step process to ensure top results within the search engines:
- Audit: We will do a comprehensive audit of your website.
- Research: We will do extensive keyword and competitive research.
- Website Optimization: We will work on your website to add all of those navigational elements to help the search engines find your content.
- Off-page Optimization: We will work to build high-quality links into your site.
What is Pay-per-Click and why should I do it?
Pay-per-click is a search engine’s way of guaranteeing a spot for you on the front page of search engines and other sites they may visit. Depending on the keyword or phrase, these can be quite expensive. PPC is proven to be a very effective way to generate leads. As mentioned, over 90% of people don’t navigate to the 2nd page when they search. Paying to get on the 1st page may truly pay off!