Implementing SEO on your website is difficult. It takes time, attention and constant measurement. While there are many benefits of SEO, there are 3 pitfalls we find companies experience when they implement SEO on their own. Keyword research is the most important aspect of every SEO campaign. Think about it. Getting the right keywords is similar to telling someone the right directions to get to your house. If your house is only 5 miles away and you send that person directions which takes them 100 miles to get to your house, they are most likely going to reconsider or find somewhere else to go. SEO is very similar. You must rank for the right keywords in order to drive the right traffic to your site. In this next blog series, we are going to discuss Keyword research and how to implement on your site. Before we do, let’s discuss the 3 pitfalls to implementing SEO on your website.
There are 3 pitfalls to implementing SEO that you should be aware of:
- Not defining your ideal customer. Before you do any keyword research it is important to understand WHO you are trying to target first! We use an acronym to help us remember to do this: F.O.C.U.S. It stands to Follow One Customer Until Success. Imagine if you were trying to target teenagers whom you want to buy your widget. Those teenagers are going to search differently and use different terms. Heck, they may even call your widget something different. If your targeted audience were baby boomers, you will most certainly want to speak their language differently. While this is just one example, you can imagine all of the different variations: geography, race, religion, gender and many more factors play into how your user is searching.
- Ranking for the wrong keywords. If you decide to rank for the wrong keywords, you are going to end up spending many hours and money on targeting the wrong type of traffic. You will spend even more time trying to clean up your keywords. This will frustrate you and you will not have any conversion on your website.
- Trying to rank for highly competitive keywords. Competition is key! Every single keyword has a competitiveness factor. If you target really heavy competitive keywords, you may end up spending lots of time and effort on that particular keyword and miss out on opportunities for other keywords that can get you on the first page and drive much more traffic.
These three factors will ultimately decide how successful your website will drive the right traffic and lead to sales.