At a high-level, what products/services are driving a majority of the revenue? Please describe each product/service as a % of revenue.

Please tell us about the customers you want. Ones that will pay, not complain and rave about your product or service? Where do they live, what are their demographics, and why would they chose you?

How do your customers hear about you? Where do they go to find out more information?

Please list/describe your major competitors.

What is special about your company that compells your customers to choose your company over others?