How to choose the best LOCAL SEO company

How to Choose the Best Local SEO Company for Your Small Business

Selecting a local SEO company can feel like a daunting task. After all, you’re entrusting the success of your online presence to complete strangers. Naturally, you want to ensure that the agency you’re picking is trustworthy, knowledgeable, and professional. As we discussed in our previous post about tips to get on the front page of google, 33% of traffic on the front page of google goes to the top organic spot. Local SEO is the process of getting your company on the front page of local search results. Did you know that 72% of local searchers visited the store on the front page of google within 5 miles of their location?

Many companies understand the value of being on the front page but not many know how to find the right local SEO company. In this article, we explore the question…

How can I find the best local SEO company for my business?

Here are 4 tips to hiring the best local SEO company for your business.

Make Sure They Are Knowledgeable in Local SEO

Good SEO is still SEO, regardless if it’s local or organic, right?

Well, not necessarily. Local SEO has a geographical component that the traditional approach doesn’t focus on that much. It focuses on building signals of relevance around a specific location.

The right company will talk the walk and have great local exposure and clicks from local searchers.

Don’t Hire Based on Rankings

Just because an SEO company is at the top of search results, it doesn’t mean that you should hire it on the spot. Do your research and make sure that the services they offer as well as their rates fit your small business’ needs.

Ask the company for examples of their work. Look at how they’ve helped businesses similar to yours overcome challenges. You should ask for referrals too since they will give you excellent insights regarding the performance of the company and their customer service practices.

Ask the Company How They’ll Handle Local Citation

Just because you could list your business on around a million different local citation sites, it doesn’t mean that they all fit your business. Ask the SEO company how they plan to handle citations and what tools they use.

Talk about Your Link Building Strategy

When it comes to local SEO, an effective link building strategy can help your small business rank high in search results. Ask the prospective company how they plan to tackle this aspect. Be wary of any big promises. A reputable company doesn’t make bold claims and presents the possible outcome of their strategy objectively, even though the results might not be as impressive as desired.

Aculign is an Atlanta SEO Company providing local SEO services.

How can we help you? Investing in local SEO could be one of the smartest things you could do for your business. However, you need to make sure that you have the right partners on your side. We don’t just provide SEO, we are a complete package to ensure you grow and create raving fans. We built a reputation for driving the right traffic to help companies grow and build solid processes that create great experiences for your staff and customers.

Your next steps

If local SEO is something you need, we will be honored to serve you. We have an application process to ensure we are a right fit for you. You can start the Aculign application process today. You can also check out our SEO Services or complete a FREE online website audit. Don’t wait. Get started today!

Social Media: What it is and how to use it

What is social media for business?

Wondering about social media for business? It’s ok. There’s no shame in being uneducated about social media. Did you know only 6% of small businesses reported using social media to promote their business? Despite its worldwide usage, you might be surprised to find out that the boom is still less than ten years old. Amazing, right?! In this article, we will explore some history of social media and how businesses can use it to grow.

A little history about Social Media for business

Here’s a brief history of social media to help give some perspective.

  • 1970’s – 1980’s: CompuServe. The first true “email” system allowing friends to connect with each other within discussion forums that interested you. CompuServe paved the way for the future of bulletin board systems, and internet social media in general.
  • 1980’s – 1990’s: Bulletin Board Systems. Geared toward hobbyists, gamers, and geeks who shared the same interests, bulletin board systems were similar to forums. Exclusively-invited members could join or ask to join in order to share the latest news, access new technology, and discuss just anything.
  • 1990’s – 2000’s: AOL. America Online kind of served as the internet before there was really the internet. The first to make popular the concept of a member-profile, a user could now become whoever they wanted to be, and through this tool connect to anyone else, build a private or public group, and “surf” the latest news and topics of the day.
  • 2002: Friendster. Another evolution of the previous versions of digital-social interaction, Friendster built on the concept of online bonding by providing new, multiple ways of finding more friends to connect with.
  • 2003: LinkedIn. The first to recognize the value of digital interaction for the business community, LinkedIn reframed the concept in terms of “connections.” Purposefully directed away from the lighthearted, fun, eclectic personal interests, the goal was to create space for each user to showcase their experience, education, skills, and talents.
  • 2003: MySpace. Opposite the goal of LinkedIn, MySpace offered a digital wall for users to display and say anything and everything that interested them. Aimed at young adults who loved music, it was eventually ousted from the top by Facebook and became a primary space for musicians to connect and interact socially.
  • 2004: Facebook. Building on previous ideas like Friendster and MySpace – as well as other lesser known platforms like Classmates.com and SixDegrees.com – Facebook hit a nerve, filled a gap, and attracted venture capitalists who invested in the product. To date, it boasts users from more than one in every seven people on the planet.
  • 2005: YouTube. Offering social media in a completely revolutionary way, users could now record, produce, upload, and share their own video content. Within a short time, other social media outlets began making use of this concept and offering their own versions of video content.
  • 2006: Twitter. Taking the concept of the blog to a micro level, Twitter required users to hone their thoughts and feelings about whatever into bite-sized bits, called tweets. These tweets could then be “hashtagged” so that similar content could be categorized, searched, and shared (retweeted).
  • 2007: Google +. Attempting to capitalize on the social media growth, Google designed its own platform to serve as a social sphere for its entire outfit of applications.
  • 2008: Groupon. Taking advantage of the marketing and monetization opportunities inherent in social media, Groupon launched as a way of allowing companies to advertise their products and services via coupons. These coupons were limited in terms of customers and availability time and could be shared with others in their social network by way of instant connection to their favorite platforms.

In 2010, smartphones officially outsold computers, creating a meteoric rise for social media as a mobile technology with almost no limitations. Proof of this came to be seen later in the revolutions of several countries which were primarily fueled by social media.

Social media has also paved the way for “big data,” which primarily serves as a label for incomprehensible amounts of data gathered from users, made available for “mining” information useful for new ideas.

How can businesses best use Social Media?

Here is a helpful way to think about how the various social media platforms are used today. Take the word in italics and simply substitute it for whatever your product, service, or profession offers to see how it works.

  • Facebook: “Hey friends! I really like Aculign and the widgets they offer!”
  • Twitter: “Hanging out with #Aculign today. We killed it on our plans for marketing and workflow.”
  • Instagram: “Here’s a photo of me and the Aculign guys” (with my favorite photo filter).
  • YouTube: “Here’s a brief video of a workshop segment we did with Aculign.”
  • LinkedIn: “My experience and skills with Aculign include…”
  • FourSquare: “This is where we played golf with Aculign.”
  • Pinterest: “Here’s an infographic from Aculign on 5 Steps to Faster Receivables.”
  • Google +: “I’m an XYZ employee who connected with Aculign.”
  • Groupon: “Here’s a special offer on our Business Accelerator Program available to 20 people for the next 7 days.”

What is the next thing should you with managing your social media?

Aculign is a social media management company in Atlanta, Georgia

What WE do: meet with you for a strategy session, build a profile of your business, examine the various social media outlets, and help you decide which one would be best for your business. From there, we can manage it for you. Or you can DIY with our free content planner.

What YOU do: Download ur free content planner. Plan and manage it yourself,  measure your results, take notes on what you learn, then tweak and try again. When you’re ready to take on another platform, follow the same pattern.

Does your business have more than three employees and more than $500,000 in revenue annually?

It’s time to start using three or more social media channels at once. And it’s also time to let someone else start managing your social media marketing and sales.

Schedule a free consult, then shop Aculign’s packages to decide which approach is best for you. We build your profile, help decide which platforms are best for you, deliver reporting results monthly, and providing coaching each month.

5 tips for ranking on Google

How do I move up in ranking on Google?

Wondering, “how to improve your ranking on Google?”According to one study, the number one position in Google gets 33% of search traffic. But, how do you get there? Here are 5 tips to boost your SEO visibility on Google and other search tools.

1) Select the right keywords

Selecting the right keywords is critical for ranking on google! What key phrases are people using when looking for your products? Are they more likely to search for “powerful blenders” or “blender for crushing ice?” Use tools to identify the search habits of your target audience.

Type your keywords into Google and look at the bottom of the page at the related search terms. Read comments, forum discussions, and articles related to your niche to see what your audience is looking for.

Once you have your keywords, place them strategically in your headline, headers, Meta description, body, and ALT tags.

We referenced tools in our blog about selecting the right keywords. Check out that article if you want to learn more!

You can do this yourself but we recommend hiring the pros. You will get much better and quicker results! Aculign provides SEO services for businesses like yours. We have packages to fit every budget.

1) Publish High-Quality Content

Ranking on Google is dependent on high-quality content! It doesn’t matter how relevant or performant your keywords are. If your content is of poor quality, your chances of moving up in Google search results decrease dramatically.

Focus on creating content that targets the needs of your audience and helps them solve a problem that’s affecting them. Provide useful advice and actionable tips and write as if you’re talking to a friend.

If you need help writing content. Aculign can help you generate and promote content that will drive traffic and sales to your business. Please take advantage of our FREE content planner and even offer a FREE content review!

Use Keywords When Linking Internally

Instead of placing a “Click Here” anchor text, try including your keywords or writing the name of your destination. “Click Here” has almost no SEO value whereas “Aculign Marketing Services” is rich with keywords and can help you improve your ranking.

Web Design built for conversion

Google tends to rank high for pages that are well-organized, easy to navigate, and optimized for mobile search. Keep in mind that, when it comes to SEO, functionality trumps aesthetics. Make sure that your website provides a flawless on-site experience on every device, has an intuitive structure, and loads quickly.

In our experience, websites typically have ZERO places for your prospective customer to engage. Simply adding a call-to-action (a button telling them what you want them to do) will increase your conversion. Utilize the “upper third” of your site by adding one or two calls to action. Also

The two most valuable pieces of real estate on your website is the middle of the “upper third” and the top right-hand corner of your site. Utilize the “upper third” of your site by adding one or two calls to action and you will certainly increase conversion and traffic to your site.

Don’t know where to begin? You can get a FREE website audit here. You can also schedule time with us and we will provide a free 15-minute content review to help you start converting on your website.

Website built for Mobile

As mentioned in our web design services page, MOBILE is becoming increasingly important. That means your site needs to be responsive (mobile-friendly) and quick to load. There is a new protocol called AMP (Accelerated Mobile Pages). Implementing AMP will certainly give your company an edge on Google search results!

Under most circumstances, we recommend you leave the website design to the professionals. Structured Data is something you should get right, not guess you get it right. If Aculign seems like a good fit you can apply for our services today!

That’s it, folks! We hope this has been valuable to you and helps you go further, faster. There are many other techniques you could use to move your site, up in Google search. These here should be enough to set yourself on the right path.

Aculign is an Atlanta SEO Company ready to serve your company!

5 things to consider when searching for an SEO company

5 aspects of a trusted SEO company/partner

These days, SEO is an important component of your business.  In fact, it’s so important that you actually cannot afford to make the wrong decision when selecting an SEO vendor. Selecting the right vendor should be based on whether they are a good fit for your company. As you are comparing vendors, reputation and skill are definitely important. However, the vendor’s approach to doing business is perhaps more important. After all, you can be the most skillful person in the world at what you do. But if you don’t know how to be a partner with the client, then you’re really just a technician. What are some indicators that you are dealing with a skilled and reputable vendor? Take these signs to

In your journey to find and compare SEO vendors, we believe there are road signs that indicate you are heading in the right direction. The destination is a trusted partner who knows your business and can help boost your rankings. Here are five road signs that point you toward a trusted partner, and not just a vendor.

  1. An SEO Partner has a Transparent Model and Culture

Trusted partners are experts won’t shy away from offering you all of the information you need to make your decision. Your SEO partner should be transparent about the methods it uses, why it using methods instead of others, and how long will it take for you to see results.

  1. An SEO Partner Sets Realistic Expectations

Never trust companies that promise you incredible results overnight. An effective SEO strategy takes time to show results. A trusted SEO partner will set realistic goals in a realistic timeframe. They refuse to sugarcoat your potential loss, even though you don’t like to hear it. In the end, trust SEO partners will be far more likely to generate results.

  1. An SEO Partner is an Industry Leader

Working with a trust SEO partner means working with a company who is considered an authority and leader in the industry. Such a partner will be proactive, sought after, speak at conferences, post regularly on their social accounts, or have original ideas they share on their website or industry blogs.

  1. An SEO Partner will Walk the Talk

A trusted SEO partner will have great rankings. When searching for “SEO company” or “SEO consultants” in your area, a trusted SEO partner will be among the first sites on the results page. The same applies when you search for branded terms. This partner should also be featured on other outlets, such as blogs, social pages or press releases.

  1. An SEO Partner will Shares Client Lists

One of the most convincing arguments for a trusted SEO partner is social proof. You may not find testimonials, reviews or case studies on their site. But these resources should be available upon request. Check with their current or past customers to validate the agency’s capability. Look for legitimate proofs that provide the client’s full name and title.

The right SEO partner can help you grow your business. Unprofessional vendors can do more harm than good. Be extremely careful. Do your homework. Use these five road signs when comparing vendors. Then choose the one that you believe will be a trusted partner instead of just a vendor.

 

Need help with SEO?

Aculign can help you with Search Engine Optimization. If you need help, apply for our services below. You may also review our marketing services. Within the first month, our proven processes will help drive more traffic to your site so that you can grow your company.

6 Tips on How to get on the front page of google.

How Do I Get on the Front Page of Google?

Getting on the front page of Google is one of the most important goals for any business today. And, it’s easy to see why. Sites that occupy the number one position in Google get more than 33% of search traffic.

That’s huge!

But, how do you get there?

Read on to learn a few SEO tips that can help you boost your site’s online presence.

Optimize for Mobile

The reason we’re putting this tip at the top of our list is that the last few years have seen a tremendous rise in mobile trends. More and more people are spending time on their phones. As a result, mobile search surpassed desktop search for the first time.

Make sure that your site looks and performs well regardless of the devices prospects use to access it. Use Google’s Mobile-Friendly Test to check if your website is optimized for mobile devices and make the necessary tweaks.

Use Local Keywords

If you’re a brick and mortar business, then you shouldn’t neglect local SEO. Studies have shown that over 50% of prospects who do a local search on their smartphones visit a store within a day.

So, including keywords that are related to your location is crucial if you want to become relevant in that particular community. Don’t forget to make sure your NAP information is correct. Your company’s name, address, and phone number are vital to proving that you’re a legitimate business.

Create Local Listings

As mentioned above, over 50% of prospects who search on mobile visits a store within a day. Creating local listings will help drive traffic to your business. Moz local has a great service to create local listings for companies that only start at $10 per month. Also, make sure you create a Google My Business page!

Work on User Experience

You need to make sure you captivate your visitors’ interest and attention as soon as they land on your website. That means ensuring that their experience there is seamless, down to the last detail.

Focus on delivering original and exciting content, make sure that the website is easily navigable, and offer them the possibility to use a search box in case they want to explore your site.

SEO is becoming increasingly hard. There’s less and less real estate on Google’s first page, and the competition is fierce. But, with the right tips and tools, you can tackle this challenge.

Research and Monitor your Competition

If you are not on the front page of google, find out who is! See what they are doing and try to beat them at their own game. When looking at the competition, here are 10 questions to ask yourself:

  1. Is there page more engaging than yours?
  2. What keywords are they using?
  3. What sites are linking to their site and what authority do those links have?
  4. Are they using ads? If so, what kind of copy do they have?
  5. What is driving the most traffic? Paid or Organic?
  6. How often are they blogging?
  7. What calls to action do they have?
  8. Is their message clear? If so, is yours?
  9. What offers do they have?
  10. Do they have reviews? If so, how many?

Use the Right Tools

Getting on the front page of google is no simple task. Using the right tools is imperative to ensure your page rank. These tools can be very costly. For this reason, companies often choose to partner with companies like Aculign. We spend thousands of dollars per year to help our clients get on the front page and increase their page score. We have the experts and can quickly help you reach your goals. If you still want to do this on your own, here are three useful tools to help you get close. Just remember, for just about the price you pay for these tools, you can hire experts to do it for you!

 

Need help getting on the front page of google?

Aculign can help you with all of your digital marketing needs. If you feel you need help, apply for our services below. (You may also review our marketing services here.) Within the first month, our proven processes will help drive more traffic to your site so that you can grow your company.

 

5 Steps to choosing great key words for your business

5 Steps to Choosing Great Keywords

Choosing great keywords is critical in your SEO strategy! There’s no secret that an effective search engine optimization strategy should focus on niche keywords. But, if you’re new to SEO, you’re probably not sure how to stay away from terms that are too generic. SEO is an art form. There is no doubt that GREAT SEO can increase traffic to your site. According to a Hubspot study, 61% of marketers say improving and growing organic SEO is their highest priority for 2017.

Here are some tips that can help you find the right keywords for your business.

  1. Determine Your Niche / Customer Profile

The first step is choosing the right niche in which your product or service fits. Draft a basic description of what your business offers. Then develop and shape from there. Building an ideal customer profile is the best way to do this.

In fact, this is one of the first things we do with our clients. We believe in this so strongly that we are giving this exercise away for FREE. To access your FREE customer profile exercise, download here. You will also receive additional resources as well!

  1. Use the Right Tools

Identifying the best, most relevant keywords for your niche is no simple task. Keyword research tools are useful here. Use these tools to generate more than the typical list of terms associated with your product or service. They are also useful for creating an extensive list of keywords to choose from.

Keyword research tools can be very costly. For this reason, companies often choose to use an agency like Aculign. We bear the costs, and we have the expertise to help you go further, faster. Alternatively, for DIY clients, we recommend the following tools:

  1. Start Working with Your List

If you’ve chosen to use a keyword research tool (which we hope you have), you have now been presented with a huge list of keywords. But remember – these are all simple suggestions. It’s what you do with them that’s important. It’s now time to start filtering and refining this list.

  1. Check Your Competition

As a best practice, we recommend setting a recurring reminder to review your competitors on a quarterly basis. When working with SEO, use your competition analysis to compare the degree of competitiveness with your selected keywords. If you’re a new business, steer clear of highly competitive queries, and figure out how to separate yourself from the crowd.

  1. Constantly Monitor and Test Your Keywords

It’s important to understand at this point that your job isn’t done yet. Or ever.  A successful SEO strategy requires regular performance testing of keywords. Alter and tweak when and where necessary. Collect valuable information and use it to grow your business.

Keyword research can feel overwhelming to small businesses. But, it’s an essential component of a successful SEO strategy.

Need help getting started with keyword research or SEO?

Aculign can help you with all of your digital marketing needs, including SEO, keyword research, analysis. If you feel you need help, apply for our services below. (You may also review our marketing services here.) We will follow up with a free consult. If we both feel our services are a fit, we’ll get started together. Within the first month, our proven process will help drive more traffic to your site so that you can grow your company.